Nigeria: 9Mobile In Muddy Waters For Violating Regulatory Rules On Promotion
The troubled 4th largest network provider in Nigeria, 9Mobile has entered into the black books of the Nigerian Communications Commission (NCC) for allegedly running promotion without approval which is in violation of the regulator's rules.
The Enforcement and Compliance Monitoring arm of NCC released a report which is available on the website. The report says: "9Mobile was carrying out a “4G Mifi Promotion” in which it promised that those who purchased a 9mobile ZTE MF910 4G MiFi device at the price of N18,800 would enjoy 10GB free data which is valid for 30 days."
The enforcement and compliance monitoring said: "We carried out compliance checks that are in line with the Commission’s Guidelines on Advertisements and Promotions. After observing and confirming that the promotion carried out by the network provider has not enjoyed the approval by the Commission, it was recommended that 9Mobile be sanctioned for the violation.”
In addition to the sanction, Nigeria's network regulatory body has also queried the telco over its Samsung S9/S9+ promotion, noting that the copy slightly deviated from what the Commission approved.
9Mobile, which is currently under interim management, has been facing several challenges since 2017 when a consortium of bank attempted a forceful take-over over an unpaid loan.
The hostile take over bid led to the United Arab Emirate’s Etisalat pulling out of the business, and its name eventually changed to 9Mobile.
Since the announcement of the sale of 9mobile, the process of selling to new investors who would reposition it has seen one controversy after another.