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Vuclip Launches A Variety Of Ramadan Shows For Viewers In MENA

Leading Video-on-demand service, Vuclip has announced the introduction of Hob El Tayebin on Viu, a-15 episode family comedy show featuring Saudi social media stars to mark the Ramadan.

The show through a flashback technique that is full of humour and fun visuals takes the audience back in time through the story of an elderly father drawing lessons from his life to guide his son.

Other shows that will be used to mark the Ramadan season include a 20-episode series titled Azka Akl Bel Alam, featuring Basel Al-Hajj, a foodie with great social exposure, who travels around Turkey, Spain and Italy in search of excellent cuisine and cultural highlights.

Another newly introduced show includes a new six-episode series captioned From the End which highlights the most bizarre news from around the world, with reaction from guest participants on a weekly basis.

Other Ramadan shows on Vuclip operated advertising-supported VOD service include the family-oriented Kashef Al Araneb, culinary comedy known as Kashta, a drama review show Salizon, and an Egyptian lifestyle programme Yawmyat Zoga Mafrosa.

According to Wesam Kattan, Vice President Content & Brand Marketing, Vuclip MENA: “The trend that has been observed in the region is that the viewership of shows increases during Ramadan and we want to ensure that our 'Viu-ers' are offered a variety of shows to enjoy watching during the season."

Kattan added that Viu as a global enterprise is committed to working with local talents in the region by providing a premium platform for talent to showcase their work in order to grow the entertainment industry. MENA region has so much talent that lives mainly on social media, and during Ramadan, we wanted to extend the opportunity to these individuals to be a part of a bigger production. We carried out a rigorous content development process to offer the best selection of contents that fits the lifestyle of our core target audience during Ramadan.”

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