Starz Play Grabs 26% Market Share Of MENA’s OTT TV Sector In Three Years - IHS Markit
IHS Markit data has reported that Starz Play has gained about 26 percent of digital TV streaming market of the Middle East and North Africa (MENA) region in the first three years of operations.
The Principal Research Analyst at IHS Markit, Constantinos Papavassilopoulos, while commenting on the research, said: “Starz Play deserves to lead the pack in 2017 in both subscriptions and revenues because it had successfully implemented a strategy that is focusing on partnerships with telcos and pay-TV operators. This strategy covers the pricing regime that varies, depending on what region, also on providing quality local content and content that is highly relevant to some MENA regions.
Papavassilopoulos added that the policy has paid off as STARZ Play subscriptions recorded a fantastic growth of rate of 112% between the year 2015 and the year 2017.
Starz Play now leads the Middle East and Noth Africa’s region’s subscription video-on-demand (SVOD) market with a massive 26% share, seconded by Netflix with 16% and then Icflix with an 11% share. Regarding revenue, Starz Play is also in an advantaged position of 28% with Netflix hot on its heels with 21%. About a half of Starz Play’s subscriber base comes from Saudi Arabia, with 30% of the sign-ups coming from the Saudi Kingdom. Most of its other customers are from the other Gulf Cooperation Council (GCC) countries.
To help boost subscriptions, the leading SVOD operator has signed deals with regional telecommunications firms like Orange Jordan, Orange Egypt, Etisalat, du, Saudi Telecom Group, Ooredoo Group, and Orange Morocco.
CEO and co-founder of Starz Play, Maaz Sheikh said: “We launched Starz Play in April 2015, and from that time, we have watched it grow from a just a start-up with an inaugural team of 15 members to an industry-leader employing 100 amazing talents. Apart from securing investment funds of US$125 million during that brief period, we have also been able to strengthen our service exponentially with brand new features such as the Download function. Our team has also formed a wealth of strategic collaboration with major network providers and has developed a world-class technology service across all leading platforms. Now, we can boast of more than 10,000 hours of content.”