Africa's Creativity To Show At Global Content Bazaar in Cannes
The Creative Africa pavilion is coming back to the MIP TV Show in Cannes. According to organisers, it will offer broadcasters, production companies, distributors, sales agents in the international community open sesame to the rapidly growing African TV market.
The Creative Africa concept, whose aim is to bridge the gap between African TV players and their global counterparts, will host more than 60 African delegates, in their pavilion, on the main exhibition floor of the Palais des Festivals.
It expected that African countries such as Cameroon, Tunisia, and the Democratic Republic of Congo would be attending for the first time.
According to Ted Baracos, Reed Midem’s Market Development Director. "there is the need for companies from emerging nations to be noticed" hence the separate pavilion to offer more visibility and create more awareness about an African TV market (that for many global players remains unexplored territory).
He also pointed out that the African market is growing in leaps and bounds, because IDATE, a digital-economy think tank has forecasted that the sub-Saharan Africa TV marketplace will deliver close to $10 billion in consumer revenue by the year 2021. This growth is proof that there is a high demand for home-grown content across the continent.
This experience is felt by the established, newly-launched broadcasters, emerging SVOD and mobile platforms who want to take advantage of the increased broadband penetration and lower data costs around the continent. Co-productions across regions are on the rise.
Recent partnerships like the newly three-series deal signed by Sony and Nigeria’s EbonyLife serves as a pointer to a growing awareness that Africa is the next continent for original, indigenous content from international networks.