South Africa: e.tv Takes Over Screening Of 'Days Of Our Lives' From SABC
The popular classic soap, Days of Our Lives, will now show on South Africa's e.tv from September 2017. The programme, which had been with the SABC for some time will now get a primetime slot of 5.30pm at e.tv.
Industry watchers welcomed the development, given that the soap 'has been languishing' in backwards scheduling at the SABC's as a result of the hitherto 'controversial ban on international content.'
e.tv says it will also broadcast Days of Our Lives in HD for the first time on the DStv pay platform and its own Platco OpenView HD. Mr Marlon Davids, e.tv's CEO, commenting on the 'Days Of Our Lives' scoop, said that "as a result of Days of our Lives coming to the e.tv stables, current viewers and 'die-hard' fans of the show will be able to access top-notch drama, which is not at its rightful place'"
Days Of Our Lives produced by Sony Pictures Television and Corday Productions Inc., USA.