Free-To-Air TV

Generating Quality Content Is A Big Issue, Says Kenya Broadcasting Corporation (KBC)

Mr Waithaka Waihenya, the Managing Director of Kenya Broadcasting Corporation (KBC) has acknowledged that the ability to generate and access quality original local content is one of the biggest challenges faced by his organisation.

Kenya's regulatory authorities require broadcasters to carry a minimum of 40% local content and considering the current industry capabilities, that is a tall order for many broadcasters and media houses in Kenya, insisted Mr Waihenya. He confirmed that the KBC is now primarily in a 'content game' and are looking for new ways to grow their market share and expand the available revenues opportunities.

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