Sports Broadcasting

SuperSport Launches SuperTube For Euro 2020 Championship

Virtually everywhere, SuperSport went live with their YouTube channel called SuperTube on Wednesday, June 9. The channel is in partnership with YouTube demonstrating the viewing habits that have evolved in both the young and elderly. Viewers seek to interact with content available to them from anywhere, anytime, using various devices. The show will become the leading broadcast platform for the duration of Euro 2020, which will begin on Friday, June 11, providing fans with the terms of interaction.

The round-table style will hammer out the day's topics by mixing real talks with real fans, real emotions, and genuine entertainment, using a mix of SuperSport presenters, current players, and influencers, pumping the competition thanks to the banter and interaction. SuperTube premiered on Wednesday at noon, concurrently with DStv Catch Up, with the show airing on SuperSport from 9.05 p.m.

The show will kick into full speed the following week, with five back-to-back episodes beginning June 15 and coinciding with several vital matches, including France vs Germany and England vs Scotland. SuperSport head of Marketing Itumeleng Senne said, "We are excited with this new product for our viewers." "The show will allow die-hard fans – as well as casual viewers – to connect with the 2020 Euro in a lighthearted yet informative manner.

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