Broadcast Rights

Kenya: KBC Signs Exclusive Rights Deal With World Safari Rally 2021

The Kenya Broadcasting Corporation (KBC) and the World Rally Championship (WRC) Safari Rally signed an exclusive US$463 392 national broadcasting rights agreement on Monday, 7 June 2021.

WRC promoters, the commercial rights holders of the FIA World Rally Championship (WRC), will provide access to footage to KBC through their WRC+ Television channel. The station will also focus on local drivers who may not get a spot on international television during the event in Nairobi and Naivasha from June 24-27.

The Safari is expected to draw more than 70 million television viewers from 150 countries, making it one of the year's most-watched worldwide spectacles. Furthermore, there is an expectation of having additional spectators at Naivasha once government releases a directive on crowd gatherings.

Joe Mucheru, Information CS, assured the world that the government has already set up two redundant internet lines to serve the media, including WRC+ TV, which will cover some live segments.

According to Amina Mohammed, Sports Ministry Cabinet Secretary, "the underwriting of the broadcast license by the Ministry of Sports, Culture and Heritage marks and an important milestone for the Safari Rally Community as they officially launch Kenya Broadcasting Corporation (KBC) as the local broadcast partner for the WRC Safari Rally ." Setting the foundation for a productive relationship that will restore the WRC Safari Rally Kenya to its former glory.

Naim Bilal, KBC's Managing Director, stated that the station would dedicate channels to the Safari Rally. WRC Safari Rally CEO Phineas Kimathi commended the KBC partnership, noting that with 90 per cent coverage across Kenya, many Kenyans will be able to follow the action from Naivasha.

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