YouTube Releases Live Performance Schedule For "Africa Month" Celebration
In partnership with MTV Base Africa, YouTube Music has released their Africa Month celebration schedule for performances by popular artists from South Africa, Nigeria, and Kenya. The popular streaming service released additional music-industry related events that will occur in celebration of Africa month.
Alex Okosi, the Manager Director at YouTube EMEA Emerging Markets, said that YouTube had been a helping hand to artist development. It has been a driver in exporting African sound to music lovers, fans, and listeners worldwide. YouTube has also enabled collaborations across the continent and around the world.
Owing to this global reach and impact, YouTube saw fit that it plays its role in the celebration of this important month for the continent as a whole, said Okosi. According to media reports, South African superstar Sho Majozi, Nigerian Afro beats star Fireboy DML and Kenyan boy band Sauti Sol have started delivering live performances of their most popular hit songs on each artists' YouTube channel.
Additionally, YouTube has partnered with Afro Nation, Slikour Onlife and Ladies Africa to host a series of industry panel sessions focusing on African music. The online session will focus on topics such as The Global Impact of Afrobeats, The Acceleration of Amapiano, and Women x Music. The month's plans will close on the 25th of May with the Africa Day Concert hosted by world-renowned actor and activist Idris Elba.