Zambia: Regulator Urges Broadcasters To Follow Code Of Conduct
The first private commercial television station in Zambia, Muvi Television, and other broadcasting stations, has received a warning from the Independent Broadcasting Authority of Zambia (IBA) to guard against the airing of materials that conflict with the broadcasting code of conduct.
As reported by the media, a statement by Josephine Mapoma, the Director-General at IBA, read that the Authority has been paying close attention to the Muvi Television programme, which featured Poor People’s Party President Alex Muliokela. According to Mapoma, the Authority grants each station editorial independence; however, TV and radio stations should operate in accordance with Section 33 of the IBA Act of 2002, which provides the minimum professional standards for the journalism profession. By virtue of the Act, the IBA will penalise any stations that fail to exercise sound moral judgment, cause humiliation, distress, and violate human dignity.
Referring to the Poor People’s Party President programming, the IBA observed that such programming comes from a lack of content at the broadcasting station, resulting in TV stations airing content that is unprofessional with questionable ethics and morals. Mapoma, on behalf of the Authority, said that all broadcasting stations should take ethical considerations seriously regardless of whether they will be receiving revenue from the aired content or not.
Mapoma also added that the Authority would enforce its Section 29 of the IBA (Amended) Act of 2010, which grants the Board power to suspend, revoke or cancel any broadcasting licences issued under the Act. Moreover, the Authority would like to warn all broadcasters to exercise professionalism in order to avoid contravening the law, especially given the forthcoming Presidential, Parliamentary and Local Government elections, said Mapoma.