Content Distribution

TikTok Launches A Six Week Incubator Project In South Africa

TikTok, a video-sharing social networking service used to make a variety of short videos, is launching an incubator project intended for developing South African creators' skills. The social networking service provides a platform to create content from genres like dance, comedy, and education with fifteen seconds to one minute. TikTok's programme, Rising Voices, which will be for six weeks, is set to introduce creators to the digital skills required to turn their content into a viable career.

TikTok's Content Operations Manager in Africa, Boniswa Sidwaba, explained that the initiative is essential in growing an equitable content creator ecosystem in South Africa that represents the market.  As a result, TikTok will train, educate and support 100 black creatives in the art of TikTok. The programme will teach the creators how to use the short video platform best and create high-quality content.

A committee will be set up to select candidates; after that, the candidates will be put through a boot camp to teach them how to master their craft, personal branding, and how to monetise their account.  The focus will also be placed on how to create content for a diverse audience.

The National Film and Video Foundation (NFVF), an agency of the Department of Sports, Arts and Culture, is endorsing the Rising Voices programme.  In a statement, the NFVF CEO, Makhosazana Khanyile said, the agency supports the initiative as it will add high value to the film and video industry in South Africa.

After the programme, the selection committee will choose 20 of the 100 creators to receive a grant. The 20 will also be commissioned to create a series of paid content. One-on-one mentoring will be provided to analyse their content strategy.

All applicants must be black, over 18, South African with approximately 10 000 followers to qualify. They must also have posted at least 12 videos in the last 60 days.


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