South Africa: Netflix Partners With Govt. Agency To Showcase Tourist Locations
In partnership with Netflix, South African Tourism is exploring projects and critical source markets that will drive international arrivals to South Africa. The partnership aims to promote the must-visit sights through locally produced series.
Since the content platform and production company's inception in South Africa in 2016, Netflix has dedicated itself to investing in original and licensed content made in South Africa, bringing unique and diverse stories to the world. The company has access to 204 million members in 190 countries, allowing global showcasing of South African culture, fashion, music, art, scenery, and languages.
South Africa Tourism Chief Executive Sisa Ntshona said we have had to look at non-traditional tourism partnerships as a source of driving arrivals into this beautiful country during these trying times. Working closely with Netflix means we can secure a mass audience that will view our content globally, thus influencing the global markets to visit the country.
Ben Amadasun, the Director of Content in Netflix Africa said, 204 million viewers connected with new worlds through stories from South Africa and across the globe during the pandemic. At Netflix, we understand that storytelling is a powerful tool to create connections and understand a culture or place. Therefore, at Netflix, we take this huge responsibility seriously, he added.
The collaboration with SA Tourism will help us create more opportunities to support local creatives as they showcase South Africa's beauty through their stories delivered to millions of entertainment fans around the world on Netflix, Amadasun said.