Nigeria: Multichoice Accused Of Ethnic-Biased Favouritism, By Pressure Group "CNG"!
The Coalition of Northern Groups (CNG) has laid claims against Multichoice Nigeria for allegedly ignoring content diversity aimed at national growth and development in the Northern region in Nigeria. As a result, CNG has threatened to organise and enforce a boycott of the pay-tv operator's services in the North of Nigeria.
According to CNG, Multichoice has shown gross favouritism towards TV companies owned and operated in the south of Nigeria. The pressure group said that even though Multichoice has been operating in Nigeria for about a quarter of a century; however, they have excluded the needs of the northern owned TV and radio organisations on its Premium DSTV platform. This is despite earning billions of Naira in revenue from North and southern individuals and corporate organisations.
Balarabe Rufai, the group's National Coordinator, said MultiChoice's practices are highly secretive, demonstrating a lack of transparency regarding their channel onboarding policy. Due to the lack of transparency, the group has petitioned the Federal Competition and Consumer Protection Commission (FCCP), High Commission of the Republic of South Africa, Senate Committee on Communication National Broadcasting Commission and Chairman to intervene.
According to Rufai, broadcast news, current affairs and infotainment from Northern private broadcast entities have been deliberately excluded by Multichoice. He further highlighted that these broadcast entities' content is presented in English and Hausa, targeting a range of viewers across diverse communities in Nigeria, the West African sub-region, and parts of the Middle East Africa (MEA) region.
Rufai argued that out of 82 TV channels from GOtv, a DTT arm of Multichoice, only two channels are owned by private northern broadcast entities.