Infront Secures FTA Rights To The English Premier League Until 2024/25
The Premier Leagues said it had extended its contract with the Wanda Sports Group Company, Infront, until the end of the 2024/25 season. The deal is inclusive of Free-To-Air (FTA) rights across sub-Saharan Africa.
According to reports, Premier League has stated that the partnership's continuation has already started producing results seen by Infront's approach to broadcasting the Premier League on Free-To-Air. The value of that decision means that FTA broadcasts will broaden the reach in Sub-Saharan Africa.
The Director of Broadcasting at Premier League said that the organisation is impressed with how Infront has approached bringing the Premier League to a broader audience. Paul Molnar went on to say, Premier League is looking forward to the continued partnership and hopes the affiliation will develop their network even further over the coming seasons. In response, Andreas Kaeshammer, the Head of Football at Infront said, the extension of their contract proves that long term partnerships are essential and bring about multiple benefits to all involved stakeholders.
Twenty-five broadcasters across over twenty territories have been screening one match a week. The coverage has expanded the Premier League footprint on the continent, including new agreements such as Botswana, Benin, Cameroon and Zambia. Infront's France Managing Director, Jean-Francois Jeanne, says Infront's FTA offer to Sub-Saharan Africa is more than what is on the surface; hence it has attracted premium rights holders.