Audio: Spotify Drives-Up Entrance Into African Market With New Countries Entry
Spotify, the global music streaming giant, has said it is heeding many in Africa with an announcement to enter and make its services available in Nigeria, Kenya, Ghana, Uganda, and Tanzania.
Announcing media organisations, Phiona Okumu, head of Music for sub-Saharan Africa at Spotify, "We hope our new listeners are going to love the revolutionary audio experience we are bringing to the continent. By bringing in a best in class product and a localised experience made for Africa, we will contribute to boosting the growth of the local streaming ecosystem."
Also, Alex Norström, the chief freemium business officer of Spotify, said: "Launching in these new markets is a key next step to fulfilling our ongoing commitment to building a truly borderless audio ecosystem. As we've expanded our international reach over the years, we've connected over 8 million artists with listeners across nearly every continent, putting Spotify firmly at the heart of the global audio economy".
Spotify's official drive into new markets across major African countries will now set if firmly on the collision course with more local services such as Boomplay and Mdundo for market share. Both of these have recently raised capital to fund service development in Africa. Spotify claims to have over 70 million tracks and more than 345 million global users with international playlists' repertoire.