Digital Innovations Will Keep Advertising Industry Relevant In Nigeria

Emeka Okeke, CEO of Media Fuse Dentsu Aegis Network Nigeria is urging the advertising industry in Nigeria and across Africa to adapt quickly to the current digital revolution, or face an uncertain future

Addressing industry stakeholders in Nigeria, he stated that the current digital ecosystem requires different sets of skills and capabilities than what is currently been offered. He also described the key challenges that the industry is presently facing as the continuing proliferation and fragmentation of media outlets and the effective management of consumer data and insight.

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