Orange International Carriers Partners With Côte Ouest Audiovisuel For Content Delivery Solution To West Africa
Orange International Carriers, part of the telecom giant - the Orange Group division - said it had signed a commercial agreement with the African content distribution player, Côte Ouest Audiovisuel to supply network access and content delivery services in West Africa using its Media Delivery Boost platform.
This venture presents a new value proposition that facilitates TV and Over-The-Top (OTT) content delivery using the Orange CDN. Meaning, a new customer for Orange CDN, Côte Ouest Audiovisuel can now distribute its content to all its subscribers, substituting the satellite delivery that was previously used. The endeavour also allows Côte Ouest Audiovisuel to offer a new value proposition of content and network infrastructure with Orange as its telco partner in French-speaking Africa.
According to Orange, an intelligent content delivery network is the core element for delivering media quality, speed, and reliability because it enables providers to bring content closer to their end-users. This is vital for service providers in Africa, where connectivity is one of the main hurdles to delivering high-quality communication solutions.
For Orange, CDN development is strategic for revenue growth, especially in Africa. It already operates the largest network of this type in the region, enabling media content delivery in 10 countries. As a regional market leader, Côte Ouest Audiovisuel will continue to supply services to West Africa countries, including Côte d’Ivoire, Cameroon, Mali and Burkina Faso, so these advantages were critical in the decision to choose Orange.
Bernard Azria, CEO of Côte Ouest Audiovisuel, said “Video consumption on mobile is exploding today and we found that Orange MDB is the ideal solution for our content delivery needs. It’s a pay-as-you-grow model, managed by experts and it’s available in the regions where mobile broadband is growing at a strong pace. Côte Ouest Audiovisuel is proud to be a partner with Orange on this deal, and we will provide mutual support and promotion for our respective commercial activities.”
“We are delighted that Cote Ouest Audiovisuel, a major audiovisual broadcaster in West Africa, has chosen to trust our CDN offer, Media Delivery Boost,” said Emmanuel Rochas, CEO of Orange International Carriers. “This new partnership consolidates our leadership as a CDN provider in Africa, a continent which remains at the heart of Orange’s development strategy. We are proud to contribute in this way to improve access to qualitative content services for West Africa,” he added.