Streaming: OTT Services Across Africa Expected To Generate US$1.73 Billion By 2026
Analysis from Digital TV Research has indicated that by the year 2026, OTT television streaming and video-on-demand services across Africa will be generating upwards of US$1.73 billion to providers. This, if it comes true, will represent and exponential growth from the last recorded base of US$390 million recorded in 2020.
Authors of the Digital TV Research's "Africa OTT TV and Video Forecasts Report" have also concluded the subscriber video-on-demand (SVOD) will drive the bulk of the predicted growth, reaching up to US$1.5 billion from the 2020 base of US$300 million.
The report also suggested that Netflix, the global streaming giant, which as at of 2020, accounted for 57% of Africa's SVOD subscriber activities will see a dip by 2026 as more competitive pressure piles on, especially from Disney+ which is expected to come to Africa from 2022 and is projected to have more than 3million subscribers by the end of 2026.
Commenting on the state of play and the projections within the report, Simon Murray, Principal Analyst at Digital TV Research, said that "Regional players Showmax and MyCanal had upped their game in the face of this added competition. Both of these platforms have sister pay-TV companies. However, the SVoD platforms are emerging in their own right."