Streaming Providers To Carry 30% Local Content in SA - Minister
South African Communications and Digital Technologies minister Stella Ndabeni-Abrahams has unpacked her department’s plans to enforce local content quotas on streaming services such as Netflix.
The minister outlined that while responding to a recent written parliament Q&A, Ndabeni-Abraham said that on-demand content services aiming for South African audiences should also have South African content obligations, meaning they have to carry 30% of local content.
According to the minister, the broadcasting industry is heavily regulated to safeguard local content regulations as stipulated by the regulator. She also highlighted that on-demand content services have started to work in the South African market where currently, there is a regulatory vacuum.
Her comments stem from the department’s white paper on Audio and Audio-visual Content Services policy framework, which is currently open for public comment.
The White Paper seeks to ensure parity in regulating the Audio-Visual Content market, including the on-demand content services.