Streaming: Discovery Plus Enters North Africa In Partnership With Starzplay
Discovery says it has entered into a strategic partnership with Starzplay (the video-on-demand (VOD) player to help it bring its newly launched Discovery Plus platform to many countries in the Middle East and North Africa region.
According to press from Discovery, subscribers in the region would now be able to access Discovery Plus content across the existing Starzplay platform with titles such as "Expedition Unknown," "Gold Rush," "MythBusters," "Shark Week," "House Hunters International," "NASA's Unexplained Files" "90 Day Fiancé," "Amy Schumer Learns to Cook (Uncensored)," "JonBenet Ramsey: What Really Happened?", including items the BBC such "Planet Earth" and "Blue Planet." are all available for consumers.
Discovery Inc's Senior Business Development and Distribution Director for the Middle East, Africa, Turkey and North-East Europe, Mr Francesco Perta, commented in connection to the market entry collaboration with Starzplay, saying that "Our vast content library gives us a running start to serve fans directly in markets across EMEA, and the world, in ways that are relevant, compelling and tailored to each market. Our partnership with Starzplay is another example of how we are scaling our DTC businesses by leveraging our combination of competitive advantages — content ownership, brand strength and the biggest global footprint in media."
On his part, Starzplay chief executive and co-founder, Maaz Sheikh, said that: "The unprecedented growth of online streaming has driven the need for compelling content that provides real value for subscribers. As the region's pioneering and homegrown SVOD platform, we have been building in strategic partnerships to offer more online content and varied choices to our subscribers. We are confident that the MENA audience will welcome the Discovery Plus add-on, and we look forward to growing this partnership further."