TV RIGHTS | Premier League Agrees MENA Broadcast Deal With beIN Sports
The Premier League have announced that it has struck a TV rights deal for the Middle East and North African (MENA) region with the Qatari broadcaster, beIN Sports for the TV rights to English premier league games up until 2025. The deal is reportedly worth US$500million and is set to run until 2025.
According to media statements from the parties involved, the deal will cover the 2022-2025 rights cycle, and beIN Sports will be able to broadcast all of the competition's 380 matched live across all the 24 countries in the region.
Nasser Al-Khelaifi, the group chairman of beIn Sports Media Group, his delighted with securing the deal, saying that: "It is an endorsement of the company's approach" and "we are delighted to renew our long-established and trusted partnership with the Premier League through to 2025. This deal demonstrates that rights-holders who do the most to protect their intellectual property also do the most to protect the value of their media rights."
The Premier League on its part said the beIn Sports has "outstanding track record of delivering top-quality Premier League content" and "Our clubs have millions of passionate fans across the Middle East and North Africa and beIN has played an important part in promoting the Premier League and helping engage those fans with our clubs and players."