Disney+ Wants 350 Million Paid Subs By 2024, Aims To Outspend Netflix On Content
Disney has announced that it will seek to put its content streaming services as the strategic driver of its key ambitions from now on. Unveiling the plan during the Investor Day presentation, Disney said it now wants to reach 350 million paid subscribers on its Disney+ streaming platform by 2024.
Disney+ has already exceeded expectations, with total paying subscribers now sitting at just under 137 million globally (if you include 11.5million of ESPN+ and 39 million Hulu subscribers).
As part of the strategy to conquer the global streaming marketplace, Disney also promises invest "extra-ordinarily" into new content and programmes in a way that would match and eventually overtake what Netflix - the current market leader - is doing.
Disney+ plans to release more than 100 titles each year including about 10 Star Wars series, 10 Marvel series, 15 Disney live-action, Disney Animation, and Pixar content. The company also confirmed that for the whole of 2021, all its new releases would be premiering in theatres and on Disney+ simultaneously.
Disney's executive chairman, Mr Bob Iger said of their market plans: "This incredible slate of new original content reflects our continuing commitment to harness the resources and immense creativity across our company to bring audiences extraordinary entertainment experiences unlike anything else in the market."