Discovery+ To Join Crowding Global Streaming Space With Next Year's Roll-Out
Discovery Inc. during a virtual media event last Wednesday announced it is ready to launch its streaming service platform - 'Discovery+'. The platform is planned to debut in the US on the 4th of January, followed after that by a 25-country worldwide launch blitz.
The company said it has already commissioned 50 original shows and over 1000 hours of content in the real-life or non-scripted genres to get it going at launch and with the belief that these will get it a look-in from subscribers who will, of course, compare it from the get-go to Netflix and Disney+ offerings.
David Zaslav, president and chief executive officer of Discovery Inc., said of the proposed launch: "We have been working the past two years methodically to bring all of our strategic advantages t the launch of discovery+, including distribution and advertising partnerships around the world, a world-class offering of quality brands, authentic personalities and the largest content library at launch, as well as a broad slate of exclusive programming."
The roll-out plans for the Discovery+ service - which is being priced at US$4.99 and US$6.99 depending on whether subscribers want to see ads or not - does not seem to include an African market entry. The organisation has not said if or when the platform could be made available to African subscribers.