South Africa: SABC and Telkom Get Together To Remake Content Streaming Market
The South Africa Broadcasting Corporation (SABC) and Telkom South Africa have announced that they are entering a strategic commercial partnership with to drive the success of the new OTT streaming platform "TelkomONE".
Announcing the five-year partnership to the media on Monday, senior executives of both the SABC (SA's largest free-to-air and public broadcaster) and Telkom (arguably the country's biggest fixed-mobile broadband provider) said they have both agreed what is a "first-in-kind digital carriage deal".
Under the agreement, the TelkomONE streaming platform will have access, under a non-exclusive basis, to content from SABC1 and SABC2 TV channels as well as sports and educational content. It will also be able to stream content from 19 SABC radio stations.
In return, SABC will be paid a carriage licence fee, as well as a yet-to-be-determined share of revenues generated on the TelkomONE streaming platform.
Commenting on the deal, Sipho Maseko, Telkom CEO said: "We are excited about the opportunity to provide South Africans with free access to watch their favourite SABC content, online, when and wherever they want".
Madoda Mxakwe, SABC's chief executive officer, also commented, saying: "The partnership is significant in ensuring that our content, in all its formats, reaches consumers everywhere at any time. Through the new streaming channel, we will further promote universal access to popular SABC content for audiences and customers, in an affordable manner and with ease of access on mobile."
The SABC chief made the point to note that the agreement with Telkom is within its overall strategy to become a "competitive multichannel and multiplatform public content provider".