Industry Forum

NFVF Partners BMA To Spotlight Primacy Of Audience Data For Films And Video Content Performance


To succeed in today’s fragmented film and video services environment, industry players must not only have access to accurate audience measurement and data, but they must also possess the ability to demonstrate, in great details and granularity, the relationships that the audiences have with their content.

To showcase how film and video content professionals might successfully leverage the benefits of audience data to drive content performances, The National Film and Video Foundation (NFVF) South Africa is partnering with Broadcast Media Africa (BMA) will bring together a variety of stakeholders at a special industry forum for senior executives and professionals in the film and video industry.

The live (covid-secure) industry forum - with simultaneous web streaming - will help participants access and understand viable, illuminating ideas and strategies on the dynamics of audience measurement and data in to drive successes in film and video content productions, management and delivery businesses.

The NFVF and BMA as the conveners of this crucial industry meeting say some of the critical issues at play during the event will include:

- How audience engagement modalities are changing and re-drawing Africa’s film and video industry landscape

- Ways in which audience data metrics impact producers and marketers of film and video content

- Strategies to help practitioners track and measure audiences across all film and video

- How best to equip local players to prepare and offer content with global appeal and demand

-Examine the relationships between audience consumption data and drivers of content production


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