MultiChoice And SAFA Enters Long-Term Relationship To Promote SA Football
Multichoice South Africa and the South Africa Football Association (SAFA) have, according to their press announcements, entered a ground-breaking five-year-long arrangement that will see Multichoice assisting with the promotion and championing South Africa football.
As part of this arrangement, Multichoice will offer a level of partnership support to SAFA men and women referees as well as the Multichoice Showmax platform becoming the official sponsors of the referees association.
The President of South Africa Football Association, Mr Danny Jordan, commented on the new arrangement, saying that: “The partnership between MultiChoice and SAFA is critical as it allows us to fulfil our development mandate that is key in improving the quality of football in South Africa.
On his part, Calvo Mawela, Chief Executive Officer for the Multichoice Group also expressed his delight at the new deal with SAFA, saying that: “Multichoice is pleased to be involved in what we believe is a monumental win for South African soccer that will truly elevate match officiating across all levels, from grassroots to the DStv Premiership and beyond, ultimately enabling the best local talent to participate on a global stage.”