Content Distribution

International: ViacomCBS International Studios Launches Distribution Arm

The division of ViacomCBS Network International (VCNI) responsible for generating original content, ViacomCBS International Studios has announced it is forming a unified business structure and the creation of a distribution arm - "ViacomCBS International Studios Distribution". The distribution arm, according to the statement by the organisation will take care of "all studio sales business including co-productions, presale, formats, tape sales and co-developments".
 
ViacomCBS International Studios says it has appointed Lauren Marriott and Laura Burrell to run the show at the distribution arm with the mandate to work together and grow the global footprint for the new outfit. The company says the new division is a strategic part of ViacomCBS's larger studio and media networks businesses.
 
Pierluigi Gazzolo, President of Studios and Streaming at VCNI said that "the streamlined sales division will ensure access to broad content distribution rights across all platforms and will promote a centralised leadership structure to ensure timely, efficient processes that better serve clients worldwide."
 
Commenting on their new roles, Lauren Marriott said: "As a one-stop-shop for all content, our sales division will support crucial priorities across our studio and media networks business. I look forward to this new chapter and helping support VIS's growth and diversification as we continue to become a key competitor in the global content business."
 
Laura Burrell added "In today's media landscape, there has never been a more important time for ViacomCBS to have a truly global content library and to deliver hit global formats for every platform worldwide.





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