Nigeria: Regulator Supports Local Company's Launch Of Pay-Per-View TV Model
Nigeria's National Broadcasting Commission (NBC) has renewed its support for a local satellite TV company's bid to roll-out a pay-per-view TV model in Nigeria.
Speaking at a meeting with the management of TStv, NBC's acting director-general, Armstrong Idachaba said "At this time, I think that the central issue confronting the PayTV sector is the area of giving Nigerians option of deregulating purchasing capacity in terms of pay as you go concept. We believe this will provide you with visibility if you remain committed to the idea.
Idachaba said the Nigerian authorities will always favour the pay-per-view model and "wish that it serves as a stimulant and progressive index for other operators to adopt". With a subtle reference to MultiChoice Nigeria, the acting director-general remarked that "some have come up with a lot of excuses why pay per view is problematic or why it is not doable, but once you begin and you make a success of it through increased subscription base, we are sure that others will be drawn into it.
Idachaba commented that NBC is always committed to promoting local participation in the nation's broadcasting industry, especially in the PayTV sector, to create jobs and provide diversity for Nigerians.
Bright Echefu, the chief executive of TStv, said that as far as he is concerned, the pay-per-view model is unchallengeable, saying that "The model works".