Industry Programme

Preserving Africa’s Audio-Visual Media Assets - BMA Launches Industry Programme!

Broadcast media organisations are custodians of social-cultural experiences captured in audio-visual content. And as broadcasting platforms turns digital, there is the urgent need for legacy audio-visual content to be appropriately preserved for the benefit of society both presently and in the future.

Broadcast Media Africa (BMA) has joined up with key organisations and professionals in a collaborative effort to preserve the legacy audio-visual content of broadcasters and media organisations across Africa.

The year-long industry programme on “Preserving Africa’s Audio-Visual Media Assets” will promote the cataloguing, storage, archiving and preservation of legacy content across Africa's broadcasting and media organisations. It will also serve as a credible point of call for professionals, providing them with knowledge of practices, standards and technologies to safeguard and preserve legacy audio-visual content in Africa.

The industry programme has been set up to achieve three main objectives:
- Enable a deeper understanding of the status of media assets preservation in Africa
- Help establish the capabilities of public broadcasters to secure the preservation of audio-visual collections for future generations
- Work to institute a sustainable industry network of archivist and preservation professionals for Africa’s broadcast media industry

Broadcast Media Africa’s Chief Executive Officer, Mr Benjamin Pius hailed the launch of the landmark initiative. He said he believes that with the setting-up of this crucial programme, the industry will come together to save and strengthen the preservation of Africa’s socio-cultural heritage and audio-visual content.

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