South Africa: SABC Says It Can't Compete With Showmax And Netflix, Blames Govt. Regulations
The South Africa Broadcasting Corporation (SABC) has voiced its frustration about its inability to compete with streaming majors such as Netflix and Showmax that operating in South Africa.
According to the newspaper City Press, the South Africa public broadcaster said that its own government policies had hamstrung it from providing any meaningful and significant competition to this streaming giants.
The SABC believes that it is ladened with policies and regulations that have hitched the SABC future and growth to the South African Digital Terrestrial Television (DTT) migration project. For, example the Broadcast Digital Migration Policy of 2008 directs that the Corporation has to be 84 per cent terrestrial or DTT, and this, SABC executives points to as effectively placing them in a "grossly anti-competitive" situation.
According to the SABC, "This means our competitors can reach larger audiences at substantially lower distribution costs and time to market, especially with the over-the-top (OTT) streaming platforms,". The SABC said it merely wants a more level-playing field on regulations and market policies in the regard.