Disney Rebrands Its Television Studios For Stronger Market Positioning
The three studios comprising the Disney Television Studios are being unbundled and separately rebranded according to industry reporting.
A year and six months after the merger with 20th Century Fox, this iconic brand has been renamed 20th Television, and Fox 21 TV Studios will be rebranded as Touchstone Television. The ABC Signature brand now brings under its fold ABC Studios as well.
Mr Craig Hugens, President of Disney Television Studios, said in a statement that "Our new studio names and logos mark a new day for ABC Signature, 20th Television and Touchstone Television while honouring their rich histories and the creative power of The Walt Disney Company and that with the powerhouse talent roster and exceptional teams, the best is yet to come."
It is expected that viewers across Africa would be seeing these new branding across the various TV channels and platforms within a relatively short period.