Kenya: Airtel Looking For A Foothold In Video Distribution Market With Free App
Airtel in Kenya is looking to enter the TV and video distribution space with the launch of a new TV app that will be free to its users. The move is seen as an offer that taps into the growing demand for streaming of movies and video, that could also help it drive up data consumption on its network.
The free app (called Airtel TV), will, according to executives at Airtel Kenya, feature a wide range of content including movies, music, documentaries and cartoons, which invariably put the platform on a head-to-head with services provided by current streaming platforms such as Showmax, Amazon and Netflix.
Prasanta Das Sarma, the chief executive officer at Airtel Kenya, said "Airtel TV is set to revolutionise the video on demand and live TV viewing experience via smartphones, offering Airtel customers access to the very best shows, movies and live television engagements for free. Airtel TV has no monthly subscriptions and is accessible as long as you have data for streaming."
Industry watchers do however believe that while the Airtel TV service is currently priced as "free", it might depending on future uptake, seek to generate revenue from subscriber fees, or data consumption packages.
Credit: contribution from businessdailyafrica.com