Multichoice Drops BBC First, Says It's Part Of Refresh Strategy
Effective from 01 September, DStv subscribers would not be able to access the BBC First channel as it is being removed from Multichoice's channels listing.
The removal of BCC First, according to executives at Multichoice is part of the implementation of its ongoing "programming and content" refresh strategy. Accordingly, DStv says it must drop BBC First to "refresh its British entertainment offerings with a variety of British dramas residing on BBC Brit."
Yolisa Phahle, Chief Executive of Multichoice Entertainment and Connected Video division, said: "We are putting compelling drama and variety in one place and on one BBC channel. This will reduce the repeats on M-Net and strengthen our daytime schedule.
BBC Studio's Executive Vice President for EMEA, Mr Nick Perry thanked viewers for "their support for BBC First over the last five years and assured the viewing public that "BBC Brit will continue to offer some drama series as part of its schedule.
Multichoice and the BBC say they are both committed to maintaining a long-standing relationship that has so far brought and will continue to deliver the best of British entertainment to DStv's customers.
Credit: contribution from Broadband News