Pineapple TV Committing To An 'Impressive' 95% Local (African) Content For Its Channel
Pineapple TV launched in Nigeria in June 2019 is Africa's first dedicated Children's and Family TV Channel that delivers safe, fun, and quality 'Afro-Centric Programming' to our target audience of children, between the ages of 4 to 16 years of age and Mum and Dad.
The broadcast organisation aim is to educate, inform and entertain viewers in Nigeria, Africa and Diaspora by broadcasting content that resonates with our target audience.
To ensure it achieves its mandate of original Afro-centric programming, Pineapple TV has committed to producing, commissioning and licensing 95% of its programming from the African continent. In this way, it seeks to achieve the right kind of content while supporting the African creative industries.
Pineapple TV's stable of content includes animations, natural history, career information, cooking shows, preschool learning and live-action short films - all geared towards entertainment and education while promoting African culture, religious tolerance, gender equality and geographical acceptance.
View the short video clip of content genres here
Managing Director, Carl Raccah, says that Pineapple TV should be regarded as an initiative of which the channel is just a part. He informs of various off-screen projects such as the 'Kid Zone' at MMA2, which is a special seating area for families travelling through the airport with children 16 years and under. Carl also added that other off-screen initiatives are in the pipeline, including theatre productions, school events and sports initiatives.
Head of Corporate Affairs, Yetunde Falade said, "We are pleased to announce that Pineapple TV is also now available on NTA Knowledge, NTA Entertainment and NTA Knowledge platforms in Nigeria. This is in keeping with our mandate of ensuring quality African Content is delivered to a varied audience segment".
Since the first broadcast, Pineapple TV gained traction with brands that quickly understood the unique communication opportunity that the channel offers, namely a safe viewing space with high-quality productions, available 24 hours a day.
Pineapple TV – From Nigeria, For Africa And The World is currently on the StarTimes Network Channel 129.
Credit: contribution from Pineapple TV Nigeria