Industry Forum

Industry Forum Focus On: How To Gain Audience Data And Metrics In A Multi-Platforms, Multi-Media Broadcast Environment

Industry Forum Focus On: How To Gain Audience Data And Metrics In A Multi-Platforms, Multi-Media Broadcast Environment

In the multi-platform and multi-channel digital broadcasting world, one crucial question from broadcasters and media professionals in Africa is how best to obtain, manage and exploit content consumption data from a diverse number consumer touch-points - i.e. from linear, digital set-top boxes, smart TVs, PCs, laptops, smartphones.


To explore this key issue, Broadcast Media Africa is convening an online industry forum on “Audience Data Measurement for the Monetisation of Broadcast Content.

 

Date: Wednesday 29th July 2020  | Venue: ONLINE on Zoom | Time: From 11am

The virtual forum will also address critical topics such as:

  • Strategies for successful tracking and measurement of audiences in the fragmented media ecosystem
  • How to leverage data cross-platform data touch-points from Linear, Digital set-top boxes, smart TVs, PCs, laptops, smartphone
  • Setting up trusted and reliable systems for insight into advertising effectiveness - resolving challenges present in African markets
  • Gaining audience data and metrics for multi-platforms, multi-media environment
  • Evaluating the changing ways that media is traded and how stakeholders should react

To be part of this virtual industry forum to meet and share ideas with senior executives from Broadcasting, Pay-TV, Content Publishing, Advertising and Market Research organisations in Africa by visiting the event website here!





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