Nigeria: "Pay As You Go' Might Not Be Best Model For Pay-TV Services" - Says Consumer Protection Chief
The chief executive officer of the Federal Competition and Consumer Protection Commission in Nigeria, Mr Babatunde Irukera, has voiced his doubts about the application of telecoms-style pay-as-you-go billing model for the Pay-TV sector.
Speaking to journalists, the chief of the agency charged with the protection of consumers in the country tried to explain contrasting business structures, saying that consumers only pay for access to content on Pay-TV platforms whereas, with mobile services, they are buying usage based on time.
Babatunde Irukera said "The pay-as-you-go model in telecommunications is not necessarily applicable and so we confuse it sometimes with pay-per-view. "Pay-per-view is not that you pay for what you view from the point of when you turn your television on. "It is difficult because the content has been created; what you are paying for is access. "Unlike the telephone where the clock starts and the airtime goes down, you have paid for content," he said.
There has been recent clamour in the Nigerian broadcast TV space for the country Pay-TV operators to adopt and implement a pay-as-you-watch billing model, that will allow customers to select what channels they want and only pay for the channel package they choose, be it on a daily, weekly, biweekly or monthly basis.
Credit: contribution from nigeriacommunicationsweek.com.ng