Orange Seeks To Join MTN, Vodacom In Ethiopian Telecoms Market Entry
Further to MTN and Vodacom jostling to obtain licenses for the Ethiopian liberalising telecommunications market, Orange has also indicated its keen interest in Ethiopia.
A statement from Orange Group spokesperson stated that "the Group, yesterday, formally expressed it interest for the allocation of two national telecommunications licenses in Ethiopia." It is to be recalled that the Ethiopian Communications Authority has earlier issued a request for the expression of interest notification.
Considered as the last significant telecoms market to open up, Orange Africa sees its entry into Ethiopia as a strategic way to increase its stalling growth in Africa. Although the company has not announced how it will actually enter the market, the expert assumption is that one viable option might be for it to join the Vodacom and Safaricom consortium.
What Orange did say is that it plans to replicate its success in Europe and Africa/Middle East in Ethiopia and is already working on designing its "best proposal for the country and its people; one that will create value for all stakeholders and thus ensure the success of this reform in the long term."
Industry watchers think that the two 15-year licences on offer have the potential of adding more than 1 billion US dollars to the Ethiopian economy.