Nigerians Pay Less For DStv Than Other Africans - MultiChoice Report
Multichoice has issued a report indicating that its products and services are well cheaper in Nigeria than in most of its other markets on the continent.
According to data from the report (seen on the DStv website), a Nigerian accessing similar Multichoice services would, apparently, pay 55 per cent less a fellow African in, say Ghana, Kenya or indeed in South Africa.
For instance, the DStv compact product which sells in Ghana US$25, in Kenya US$24 and South Africa for US$21 only goes for just under US$16 in Nigeria.
Also, a Multichoice Group financial reporting has shown that South Africa still command the lion-share of its subscriber base, with over 40 per cent, generating over 66 per cent of the group revenue and contributing more than US$600 million in profit.
Figures from MultiChoice's Nigeria operations showed that it only brings in 10.89 per cent to the Group's revenue and add just over US$300 million to its profit. Multichoice Nigeria blames continued challenges with market conditions for the less than par figures in Nigeria.
Credit: Contribution from Nigeria Communications Week