SABC Hires Gary Rathbone As Its New GM Sports!
As the South Africa Broadcasting Corporation (SABC) looks to re-build and re-launch its sports franchise - perhaps as a standalone channel, it has tapped the services of Mr Gary Rathbone to lead the sports operations as general manager.
The appointment was effective immediately!
According to industry reports, backed by sources closed to the matter, Mr Rathbone - the former head of sports at StarTimes is tasked with overseeing rights management and sports content acquisition for the SABC.
Mr Rathbone has also previously worked for Zuku TV, the East African pay-TV outfit in 2014 before joining StarTimes. Gary left Startimes in 2015 to become an independent consultant in the sports media sector.
Rathbone could also be involved in the launch of the SABC standalone sports channel, say sources.
Credit: Content contribution from Sportsbusiness.com