OTT Services

StarTimes Kenya Rolls Out New Online Platform, StarTimes GO, For Subscribers To Shop From Their TVs

Pay-TV operator StarTimes Kenya has rolled out an online shopping platform for its subscribers. Named StarTimes GO, the new platform will offer the customers access to an enhanced shopping experience through its integrated services that are available via TV, Online and through calls.

StarTimes Go, will be available on the company’s OTT streaming media app StarTimes ON and will have 15-minute programs that will broadcast on the pay-TV platform’s Border, Tripple P and Rembo channels.
Using these channels, subscribers will be able to select, order and pay for various products through the app’s electronic wallet options that include Co-operative, Equitel, KCB bank, Airtel Money or Mpesa.

StarTimes Kenya’s Regional Marketing Director Aldrine Nsubuga said that the broadcaster had progressively put a lot of emphasis into its research and development to understand the subscribers’ demand for convenient solutions that are aimed at spending less time but still achieving more.

StarTimes Go will enable subscribers to acquire smart equipment including TV sets, set-top boxes and solar power systems with the progressive expansion of product categories moving forward.

While shopping on StarTimes Go, subscribers will also have the option to pay a deposit, and then the balance will be paid upon receipt of their preferred product.

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