Yebo! - The VOD Platform By A24 Media Sets Out To Change Africa’s Media Landscape
The African story is gaining prominence now more than ever before. Many sectors of the economy are working hard to own the African story, in the way they operate or even how they design their products.
As the world suddenly finds itself homebound due to national lockdowns brought about by the deadly COVID-19, content creators and news sites are doing the best to keep the public informed and entertained.
With that in mind, Africa24 Media a leading Pan-African content house, under the visionary leadership of its founder, Asif Sheikh, has launched Yebo, the continent’s first all factual video-on-demand platform.
Commenting on the rollout of the platform, Asif Sheikh said that A24 Media continues to see the need to expand its portfolio to include digital products. Africa 24 is known for offering production as a service having done that successfully for the last 12 years.
However, the company is increasingly realizing that the unique African stories it has been filming many people have not had the chance to experience them.
Through Yebo, the audience gets a front-row seat to the beauty and splendour seen by A24 Media’s teams of experienced storytellers as they travel the continent. As a factual content platform, Yebo is crucial brain food in a world that is filled with entertainment programming. It is a welcome break from movies and music videos. Users, both young and the not-so-young can get a chance to learn about the continent as well as different issues like health, environment and innovation.
The platform offers stories from over 30 different African countries; in the form of documentaries, short stories, weekly shows and the Editor’s Pick.
A few weeks since the launch, Yebo is witnessing a good reception of its content with many people curious to learn more about Africa.
In addition, part of its contribution to other content creators is the launch of the stock footage play, A24’s vault of raw footage standing at over 1600 hours and growing is being made accessible to other creators to use and enhance their African narrative.
Yebo is easy to navigate; loading stories is swift and effortless, making the user experience worthwhile. It is also available on an Android app available on Play store and an audio cast feature that allows one to enjoy the stories while on the move.
The factual platform has a free sign up policy, and 80% of the content on the site is free to watch. There is no annual or monthly subscription fee to tie the user down. That way, Asif and his team strongly believe that their mission of making positive stories accessible across Africa and beyond will be achieved.
As the first phase of the platform takes off by making waves as a leader in the African media landscape, the team is looking to find more strategic partners to embrace its vision of reaching every soul that cares to know Africa and be Africa.