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NBC Foresees COVID-19 Presenting Opportunities And Challenges For Namibian Media - Reports

Stanley Similo, the Director-General of the Namibian Broadcasting Corporation (NBC) said that the broadcaster reaches over 1,6 million people daily via its various platforms and it is fully prepared to keep Namibians informed about COVID-19.

He noted that there had been challenges presented by COVID-19 because the NBC is not 100 percent funded by the State, therefore as a result of the pandemic, advertising had declined, and revenue generation had become a problem that compromises the ability to broadcast.

Similo said that through the radio stations, COVID-19 information pamphlets and the link between the line ministry and the New Era Publication, NBC had been able to reach Namibia’s extreme rural areas.

The Director-General appealed to the corporate world to rise to the occasion and assist the media in fighting the battle against the pandemic.
He said that this is a trying time for Namibia’s media but also an opportunity to move on to the next level in information sharing.

Christof Maletsky, the CEO of the New Era Publication, said that the media should be aware of information overloading and know what needs to be shared.
He said that the media is essential and called for a tax holiday for selected media subscribers and loans for media companies to help them remain afloat during these challenging times of sluggish economic activity due to the coronavirus pandemic.

Maletsky said that COVID-19 presents an excellent opportunity for Namibia’s media to move to the next level.

The Director of the Namibia Media Trust (NMT), Zoe Titus, said that Namibia needs a free and independent media, especially during this time of the COVID-19 pandemic.
She thanked the country’s journalists for risking their lives to keep the citizens informed on the Coronavirus.

The trio was speaking at a daily update that was held at at the COVID-19 Communication Centre.


Credit: This article originated from www.nbc.na





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