Sports Broadcasting

StarTimes To Air Uganda Premier League On Cheapest Subscription Package

StarTimes, the pay-TV broadcaster that operates across sub-Saharan Africa has decided to move the Sanyuka TV channel back to a cheaper subscription package to allow more local fans to watch the coverage of football’s Uganda Premier League.

The switch comes after public criticism about the upgrading of Sanyuka TV to the mid-tier ‘Basic Bouquet’ in February this year.

The channel has now been added to the ‘Nova’ tier, the most affordable package that StarTimes offers.

StarTimes said that the best way to achieve its original objective is by keeping Sanyuka TV, the local channel which broadcasts the games, on the most affordable StarTimes tier – Nova.

Viewers will also be able to stream all Uganda Premier League matches using the official StarTimes app.

The monthly subscription fee for the Nova package ranges between $2.91 and $3.40 per month.

In mid-2018, the Federation of Uganda Football Associations inked a 10-year sponsorship and broadcast rights agreement with StarTimes. Along with the rights to the top two tiers of Ugandan football, the deal also included the title sponsorship of the Uganda Premier League.

The agreement is said to be worth a total of $7.24m, or $724,000 per year.
 

Credit: This article originated from www.sportbusiness.com





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