DStv Declared As Nigeria’s Preferred Pay-TV Platform – Industry Survey
The report, which was based on the viewership numbers during the festive season between November 2019 and January 2020, was compiled after conducting a survey of hundreds of Nigerians from different walks of life in over 27 states across the country.
The Nigerian Entertainment Today report disclosed that 52% of the respondents watched some form of television at home as their favourite festive season activity, while more than 48% of Cable TV customers said that DStv was their preferred service provider throughout the holidays, including during the Christmas and New Year period. Approximately 33% chose GOtv as their main source of TV content.
On the consumption behaviour of TV viewers in the country during the festive season, the report added that the recent rollout of the new DStv Yanga and DStv Confam, MultiChoice is expected to boost its viewership.
The report also found that some of the main attractions on the DStv platform included live broadcasts of sports and events.