“Future Success Of OTT Streaming Depends On Delivery Of News And Entertainment” -SA’s Deputy Minister Pinky Kekana
South Africa’s Deputy Minister of Communications and Technologies, Pinky Kekana, says that news and entertainment is the next great frontier for OTT streaming services and the future success of OTT depends on their delivery.
The Honourable Deputy Minister - in an interview with Broadcast Media Africa (BMA) - in preparation for the OTT Content Streaming and On-Demand Summit taking place on the 19th – 20th February 2020 in Cape Town, South Africa, said that the ability for news and entertainment to create and produce original content at scale – among other strategies - is a key source of competitive advantage while maintaining and evolving the core business of broadcasting.
Below is the conversation that Hon. Deputy Minister Kekana had with BMA on the forthcoming Summit, where she will be delivering the Goodwill message during the opening ceremony.
BMA: Why did you decide to get involved in this year’s edition of the OTT Content Streaming and On-Demand Summit?
Hon. Pinky Kekana: I was invited to deliver the Goodwill message for this event, and as the Deputy Minister of Communications and Digital Technologies who has been delegated to oversee the broadcast industry in South Africa, this is an important event to attend.
BMA: In your opinion, what are the opportunities presented by the OTT explosion for local “traditional” broadcasters? Also, please give us a brief idea of how you believe the 4th Industrial Revolution will affect OTT Streaming In Africa?
Hon. Pinky Kekana: OTT or Over-The-Top streaming is no longer considered a ‘disruptor’ in the full sense of the term, especially to the video industry – it has become the norm to most people who have the access – I believe it’s embedded in our psyche. It is also influencing other sub-industries like Gaming and Sports or eSports.
To think that a few years ago, on-demand didn’t even exist, and today it drives most of our audio-visual entertainment, to the point that for the first time, in 2018, Streaming Video Services made more original shows than Broadcast or Cable in the U.S.
But, what is the future of OTT, and how will it be contextualised in the 4th industrial revolution?
At its core, 4IR, or the FIR, or Industry 4.0 is driven by the coming together of physical and digital technologies and builds in previous revolutions, especially the 3rd revolution.
The disruptive technologies of the Internet of Things (IoT), Robotics, Virtual Reality (VR) and Artificial Intelligence (AI) are changing the way we live and work, and it will hugely impact how we receive information and entertain ourselves. News and entertainment is the next great frontier for OTT, and the future success of OTT depends on their delivery: their platforms, channels, mechanisms, etc. The ability to create and produce original content at scale – among other strategies - is a key source of competitive advantage while maintaining and evolving the core business of broadcasting.
BMA: Could you please tell us what you hope fellow participants will take away from this industry event?
Hon. Pinky Kekana: The opportunities for South Africa and Africa are immense in this new era of technological advancement. We have so much available to us to drive the continent forward.
OTT is in its infancy of the ‘S’ curve – there’s an entire journey still ahead of us.
Let the conference provide you with valuable information to drive the industry forward – every one of us has a role to play in putting Africa and South Africa on the map.
The conference is that opportunity to gain knowledge, to allow you to just that!
About Honorable Deputy Minister Pinky Kekana:
Deputy Minister Kekana has completed a Bachelor of Arts Degree (specialising in Education and teaching). Her experience as a secondary school teacher fuelled her passion for education and South African’s young people.
She is committed to improving opportunities for young South Africans, from all walks of life.
Ms Kekana has served as the Executive Mayor of Waterberg District and a MEC for Roads and Transport as well as a MEC for Economic Development, Environment and Tourism.
On 21 May 2014, Ms Kekana was elected to be a Member of the National Assembly. As a Member of Parliament, Ms Kekana served on the Standing Committee on Finance and Ad Hoc Committee on the Filling of Vacancies in the Commission for Gender Equality.
Ms Pinky Kekana will be speaking at the OTT Content Streaming and On-Demand Summit in her capacity as South Africa’s Deputy Minister of Communications and Technologies.