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WarnerMedia Focuses On Linear In Africa

WarnerMedia has undergone a massive transformation in a short period of time to become a significant part of Vox telecommunication’s empire. This is best underlined by the enormous amount of investment that the company has placed in the upcoming streaming service HBO Max, which Vox said aims to be the next-generation cable bundle instead of a Netflix beater.

At this year’s edition of Africacom, Julien Borde, WarnerMedia’s Director of Channels for France, French-speaking territories, Africa and Israel, said that six of WarnerMedia’s channels – Boomerang, Cartoon Network, TNT, Boing, Adult Swim, and CNN – reach across 56 English, Portuguese and French-speaking African countries.

WarnerMedia also has secured agreements with leading African TV platforms in all of the continent’s regions. This includes pan-African front-runners like MultiChoice, along with region-specific distributors such as MultiChoice’s digital terrestrial TV (DTT) platform, GOtv.

While CNN was the notable catalyst for WarnerMedia’s African endeavours, its current leading channel is arguably Cartoon Network. 

The channel has been leading the pay-TV space in South Africa for 61 consecutive months, currently ranking number one, ahead of WarnerMedia’s own Boomerang in second place. 

Jaime Ondaza, the CEO of Boing and Senior VP for Turner Southern Europe and Africa, attributes the channel’s success to the great appeal of its content.

He added that lately, WarnerMedia had been accelerating on proposing local shows for its African audiences.”

The local focus includes the likes of Super Strikers as well as the broadcaster’s Cartoon Network Africa Creative Lab initiative. 

A press release from WarnerMedia also noted that it plans to develop ‘TV Everywhere’ formats that would bring content, and on-the-go media consumption to many mobile subscribers across Africa.


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