MultiChoice And Viacom Renew Content Deal
MultiChoice and Viacom have renewed the channel carriage contract for Viacom’s set of TV channels that are carried on Africa’s largest pay-TV service.
The contract extension means that the MTV, MTV Base, Comedy Central, BET, MTV Music 24, NickToons, Nick Jr and Nickelodeon TV channels will remain on DStv across sub-Saharan Africa.
The specific terms of the deal have not been disclosed.
MultiChoice recently made headline news when failed carriage renewal negotiations between itself and A+E Networks International led to MultiChoice deciding to end its content partnership with A+E Networks and its three channels, followed immediately by renegotiations and a new deal that saved the Lifetime and History channels but with the Crime+Investigation Network ultimately getting the axe.
After the renewed A+E Networks deal, followed by the latest extension of Viacom’s contract, BBC Studios is the next big deal that is up for renewal in March 2020 for its set of channels from BBC Studios Africa that are available on DStv.
Talking about the renewed Viacom carriage agreement, Yolisa Phahle, MultiChoice’s CEO for General Entertainment, said that the pay-TV operator is thrilled to extend its relationship with Viacom International Media Networks Africa (VIMN Africa).
Alex Okosi, the Managing Director and Executive Vice President for VIMN Africa and BET International, issued a statement about the new carriage agreement saying that the continued partnership is a demonstration of the shared commitment between MultiChoice and VIMN Africa and that it is an investment in local and international content that audiences across the continent can relate to.
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