Illegal DStv Connections Lower Pay For MultiChoice Creatives In Kenya
MultiChoice Kenya has spoken out about the infringement on its content through illegal DStv connections, popularly known in Kenya as ‘DStv Sambaza’, with the broadcaster saying that the trend is ultimately lowering pay for its local content producers.
This outcry comes at a time when the company is already facing stiff competition from various online streaming, home Internet and digital TV sites.
‘DStv Sambaza’ is popular with the lower middle class who prefer to pay as little as possible for illegal access to MultiChoice’s premium content.
Philip Wahome, the Head of Public Relations and Communication at MultiChoice Kenya, said that the situation is making it hard for the pay-TV operator to pay its talents adequately.
The piracy dilemma is most prevalent in crowded areas such as Umoja, Buru Buru, Kayole, Enbakasi and Donholm, with the Uefa Champions League (UCL), the Spanish La Liga and the English Premier League (EPL) content being the most affected.
Wahome said that if people are pirating content on football, TraceMziki or any other channel, MultiChoice cannot pay its suppliers and staff well.
Multichoice added that the illegal connections are also crippling the company’s ability to bring more investments into Kenya’s economy.
The unauthorised shared satellite TV signals offer significantly reduced monthly rates compared to MultiChoice’s bouquets that are more expensive to many Kenyan households.
Wahome happily welcomed the Kenya Copyright Board’s (Kecobo) recent decision to impose hefty fines or two years imprisonment for those found violating MultiChoice’s rights.
Credit: This article originated from www.balancingact-africa.com