Airtel Kenya Considers Cheaper Internet Fees In Price War

Airtel Kenya is pondering over slashing the price of its data bundles in reaction to a similar move by market leader Safaricom, a move that has intensified the price war in Kenya’s telecommunication sector.

Airtel Africa’s CEO Raghunath Mandava said that his team is closely monitoring the move by Safaricom and will do whatever it takes to satisfy its Kenyan customers.

Airtel’s operations in Kenya, Zambia, Malawi and Tanzania all delivered double-digit growth across data, voice and Airtel Money in the last quarter.

Safaricom recently launched a non-expiring data plan and has also increased the majority of its data bundle sizes by more than 45 percent.

Safaricom had also slashed data prices by 42 percent in the year that ended March 2019. This was disclosed by its South Africa-based shareholder Vodacom in reports made public in July.

The effective cost per megabyte marked the highest cut in all Vodacom associates and subsidiaries that had also applied reductions.

Vodacom’s operations in the Democratic Republic of Congo lowered data charges by 29.2 percent, followed closely by Lesotho (28.9 percent) and then South Africa (23.3 percent) and Tanzania (13.8 percent) in the review.

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