Cell C Rolls Out SMME Start-Up Initiative In South Africa

The South African mobile network Cell C, along with Seda, has rolled out the Cell C Innovation Challenge to assist disadvantaged SMMEs in accelerating their solutions through a partnership opportunity – including mentorship, interest-free loans and ultimately, the opportunity to work with Cell C as one of its preferred suppliers.

According to a media statement that was issued by the mobile network, the platform was established with the aim to support transformation and entrepreneurship.

The Chief Human Capital Development and Transformation Officer at Cell C, Juliet Mhango said that Cell C believes in the exponential growth that these technology-enabled services can bring to the industry and want to be the catalyst that allows first-stage entrepreneurs to transform their concepts into businesses.

The company added that business ideas would be assessed for their innovative nature and viability, and entrepreneurs would pitch their ideas in-person to a panel of judges.

Mhango noted that this challenge would not only provide support for up and coming businesses but would also set the stage for a much-needed technological revolution in South Africa’s ICT sector while offering a platform for meaningful transformation.

For those concerned about Cell C’s stability following the telco’s poor performance in recent times, Cell C’s CEO Douglas Craigie Stevenson said that he is confident that the company would stabilise and recover to the benefit of its consumers, staff, shareholders and the local telecommunications industry.


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